Archive for April, 2009
Mindreading Becoming a Reality
One of the areas of recent scientific study I have been following is NeuroMarketing. Scientist have been studying our brains reactions to everything from a coke can to the word FREE using fMRI (functional magnetic resonance imaging) scans. They can now tell in many cases why we are making descisions when we don’t know ourselves.
A good blog devoted to this topic is the NeuroScienceMarketing blog. One of their post earlier this year included a reference to a 60 Minutes story on fMRI and mind reading. The 60 Minutes reporters interviewed a scientist who is able to predict with 100% accuracy basic objects on which the subject is thinking. He believes that in the next five years, science will be able to read our minds on a very detailed level – perhaps even without the subjects knowledge.
You can watch the full story below:
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